NBN stresses importance of digital connection for seniors via Dentsu Creative
NBN has launched the latest iteration of its ‘made for more’ positioning in an integrated campaign via Dentsu Creative.
The position was first launched by BWM Isobar (now Dentsu Creative) in late 2021, highlighting the national broadband network’s role in connecting families across the country.
In the latest spot, the campaign tells the story of a grandfather and his granddaughter who, while living away from one another, can connect and share moments together after the grandfather has NBN connected.