OMD is world’s most awarded media agency: Gunn Report

OMD was the most awarded media agency in the world last year, according to The Gunn Report.

It is the seventh time in a row that the agency has topped the Gunn Report rankings.

The announcement from OMD:

For the seventh time, Omnicom Media Group Agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the exclusive lock the agency has held at the top of the rankings since the report was launched in 2004.

The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape.

The Gunn Report for Media rates agencies on a point system based on awards won in 53 annual award competitions worldwide. With 331 points, OMD bested second-ranked Mindshare (WPP) with 229 points and third-ranked Starcom (Publicis) with 218 points.

The Gunn Report ranking comes on the heels of the January Network Diagnostics report from the Research Company Evaluating the Media Industry (RECMA), which named OMD Worldwide the top ranked global media network by performance for the third consecutive year. Concurrent with these rankings, OMD also topped RECMA’s  July 2012 Global Billings, holding on to its position as  the largest global media agency by billings, with 10.7 percent of market share; and was also the top ranked media network on the 2012 Effies Effectiveness Index.

“It’s an incredible achievement and we are proud of how strongly our teams have performed across the globe. The accolade is a testament to the teams’ determination, hard work and focus on excellence. Consistently high levels of creativity and innovation are a priority for us at OMD, and we fully intend to keep the momentum going,” said Steve Blakeman, APAC CEO, OMD.

“The most important thing about indices like the Gunn Report is the service it provides to clients who need to know which media agency is doing the best work – more often, more consistently and in more regions – than any other network,” says Mainardo de Nardis, President and CEO, OMD Worldwide. “We’re incredibly proud that for seven consecutive years, the answer to that question has been OMD – now officially ranked as the biggest, best, most creative and most effective media agency in the world.” 

This news comes off of the back of a stellar year for OMD Australia which saw their work recognised with two Cannes Media Lions and the Grand Prix Award at the 2012 Media Federation Awards.

Source: press release


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