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OMD leads the pack at B&T Awards

OMD was named media agency of the year, media agency of the decade, and employer of the year at the B&T Awards on Friday night.  

In other categories, BMF was named as ad agency of the decade and NSW agency of the year; Droga 5 Sydney was named as ad agency of the year and also won ad of the year for VB’s The Regulars; and PPR was PR agency of the year.

Naked Communications picked up two trophies – for specialist agency and best media plan for its Ask Richard FBI Radio campaign.

Other winners:

  • Interactive agency – Deepend
  • DM agency – Mercer Bell
  • Experiential agency – E2
  • Emerging agency – One Green Bean
  • Victorian agency – DDB Melbourne
  • Queensland agency – Cummins Nitro
  • NZ agency – Colenso BBDO
  • Media brand – SBS
  • Media sales team – JC Decaux
  • Ad campaign – AIM Proximity & Colenso BBDO for Yellow Tree House restaurant
  • Digital campaign – AIM Proximity & Colenso BBDO for Yellow Tree House restaurant
  • Marketing team – Whirlpool
  • Young Achiever – Bruce Mundell – Mindshare
  • Digital service company – Boffswana
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