OMD Melbourne picks up Asahi’s media account
Asahi has awarded its $7m media account to OMD Melbourne, displacing Carat which has held parts of the Japanese-owned beverage company’s accounts for 15 years.
Asahi opened a review earlier this year which included consolidating the agencies for its alcohol and soft drink brands such as Asahi Super Dry, Peroni and Schweppes products.
Aimee Buchanan, CEO of OMD Australia, said: “We are incredibly excited to welcome Asahi Beverages into the OMD family.
“Their suite of iconic brands are household names, and we are delighted to partner with them as they consolidate the power of both the Asahi and Schweppes brands into one media agency.
“Their commercially minded, strategic focus aligns with the OMD way of thinking and we look forward to a successful partnership.”
A spokesperson for Asahi added: “After a long and extensive review, Asahi Beverages is excited to announce the appointment of OMD Melbourne as our agency of choice for media strategy and buying across all our Australian alcohol and non-alcohol brands, including Asahi Super Dry, Peroni, Schweppes and Solo.
“Asahi would like to thank our incumbent agency, Carat for all their hard work and dedication over the past 15 years on our brands.”
The company appointed The Monkeys as its lead creative agency for some of its premium beer brands in January last year. TBWA Melbourne hold the creative account for Asahi’s lifestyle brands, which include its non-alcoholic lines.
Carat have been contacted for comment.
And the exodus of carat clients continues ..
Medibank next out the door .
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Not just Carat clients that are jumping out of the fated network – OUA, The Good Guys & countless Vizeum clients departed also…
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Interesting to see how far companies are willing to go to secure “big name” brands… OMD certainly not focusing on future – very short sighted!!
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Must be getting chilly with their pants off this close to winter
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