OMD Melbourne picks up Asahi’s media account
Asahi has awarded its $7m media account to OMD Melbourne, displacing Carat which has held parts of the Japanese-owned beverage company’s accounts for 15 years.
Asahi opened a review earlier this year which included consolidating the agencies for its alcohol and soft drink brands such as Asahi Super Dry, Peroni and Schweppes products.
And the exodus of carat clients continues ..
Medibank next out the door .
Not just Carat clients that are jumping out of the fated network – OUA, The Good Guys & countless Vizeum clients departed also…
Interesting to see how far companies are willing to go to secure “big name” brands… OMD certainly not focusing on future – very short sighted!!
Must be getting chilly with their pants off this close to winter