OMD named as Super Retail Group’s media agency

OMD has announced its appointment as media agency of record for Super Retail Group, home to Supercheap Auto, BCF, Rebel Sport and Macpac.

OMD’s Brisbane office will handle media strategy, planning and buying across the group, with further teams in Sydney and Christchurch servicing Rebel Sport and Macpac respectively.

“We are delighted to be working with the Super Retail Group team and their leading brands. We look forward to partnering with them to help drive growth across their portfolio within the complex and ever-changing retail landscape,” said CEO of OMD Australia, Aimee Buchanan.

The appointment is effective from 1 July 2019, with group managing director Kenny Stewart adding that Super Retail Group is a “premier account in Queensland” and the OMD team are “thrilled” with the appointment.

“Their suite of much-loved brands have been a part of Aussie lives for decades and we look forward to a long and prosperous partnership,” Stewart said.

The agency stated that the win signals a continued prioritisation of OMD Queensland’s local offering, citing the appointments of Kasey Doran, head of strategy and product and James Lucas, group trading director, late last year.

OMD Melbourne won the Asahi Beverages account this week, with the Sydney office (which completed a restructure earlier this year) also recently adding Suncorp to its client roster.


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