OMD reshuffles internally promoting 6 staff

Omnicom agency OMD Australia has made changes to its agency structure and the promotion of six key leadership team members internally.

Following their dual promotion to national leadership roles in 2021, Marelle Salib and Alison Costello have been promoted to chief investment officer and chief transformation officer respectively, and will join OMD’s national executive team. Costello was previously national head of digital and Salib national head of investment.

WPP-owned GroupM nabbed OMD’s former chief investment officer, Melissa Hey as its replacement CIO for Seb Rennie.

With over 22 years of industry experience, Salib has been a key member of the OMD investment team for the past 12 years.

Costello has over 17 years of experience in the media industry, she has spent the past four years at OMD working with internal teams and clients to  capitalise on the ever-evolving digital and data landscape.

First row L-R: Marelle Salib, Alison Costello, Nicholas Chin. Second row: L-R: Jane Combes, Tom Kirkham, Taylor Svarc.

Sian Whitnall, co-CEO of OMD Australia, said: “We are committed to the continued evolution of OMD with new capabilities and solutions that address the diversifying needs of our partners to achieve their growth ambitions… Having the opportunity to elevate exceptional talent from within to lead these capabilities makes us incredibly proud. Marelle and Alison’s fresh perspectives, backed with outstanding capability, will make them a fantastic addition to our national executive team.”

Bolstering OMD’s investment leadership, Jane Combes has been promoted to national head of strategic investment and partnerships and will report into Salib.

Within  the agency’s ‘performance’ team with Nicholas Chin has been promoted to national head of performance and campaign operations to lead this offering, reporting into Costello.

Also supporting Costello across the national transformation community, Taylor Svarc has been promoted to group head of transformation, Melbourne and Brisbane and Tom Kirkham to head of transformation, Sydney.

All appointments are effective immediately. OMD Sydney has commenced recruitment for a head of investment, Sydney.


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