OMD retains Tourism Australia

Tim Burrowes

March 6, 2014 8:08

Media agency OMD has retained one of its most important clients with Tourism Australia extending its global media and buying contract without a formal pitch.

The announcement comes after OMD first picked up the $180m account in June 2011 after seeing off incumbent Carat along with MediaCom and Zenith Optimedia.

The announcement:

TOURISM AUSTRALIA EXTENDS CONTRACT WITH OMD

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.