News Corp puts incumbents on notice pitching creative account

News CorpNews Corp is understood to be pitching its creative account, with incumbents AJF Partnership, Archibald Williams and M&C Saatchi’s Mark all on alert.

It is understood brand, digital, strategy, data and trade media are up for grabs in the pitch, however creative for  The Australian and magazines division NewsLifeMedia are not included.

It comes six months after Damian Eales took over the main marketing duties for the brand. When he moved to Westpac from David Jones in 2011 Eales called  a pitch for the creative services, moving the account to Big Red from the Campaign Palace.

The pitch is understood to be invite only.

AJF Partnership have recently helped the company promote its “Mr Men and Little Miss” giveaway.

In 2012 News Ltd as the company was known pitched its entire media account with UM picking up the main duties for the company. It is not thought media arrangements are up for review in the current pitch.


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