OMD Sydney shares eHarmony success stories in ‘The Little Things’ campaign
OMD Sydney has shared the success stories of couples who met on eHarmony in the dating website’s latest campaign.
‘The Little Things’ campaign shows couples sitting on either side of a wall and answering questions about each other, not being able to see if the answer is true or false.
What is her shoe size, what is her mothers maiden name, who said I love you first, who made the first move and what is your favourite movie are all questions the couples are asked.
The other commercials are a spot light on different couples and their ‘success story’.
Nicole McInnes, managing director at eHarmony Sydney, said in a statement: “After meeting these couples and seeing how well our algorithm had matched them we knew we had to share their stories with Aussies singles. Seeing the impact eharmony has had on their lives makes you realise there’s so much happiness to be gained when you give online love a chance.”
Oh those men. Aren’t they so dumb and oblivious compared to the ladies.
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This is why media agencies shouldn’t make ads.
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Yeah, I agree. Because it shows up most of the crap ads currently on air. Wonder who made them?
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I think your argument which goes, there are terrible ads made by creative agencies so this one is good is pretty weak. Yes there are. But it doesn’t make this ‘content’ any better.
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