OMD tipped to win $20m Qantas media pitch

December 20, 2014 9:58

Omnicom media agency OMD appears set to pick up the majority of the media buying for national airline Qantas, Mumbrella understands.

It is thought the formal announcement will be made early next week, with the decision coming after a competitive pitch which earlier this week saw incumbent ZenithOptimedia informed that it would lose the domestic marketing component of the account, which is thought to represent around two thirds of the airline’s $20m media spend.

A spokeswoman for Qantas today would not confirm if there was a decision but said they were “working through the final stages”. OMD declined to comment.

The pitch comes after a four month process which saw a shortlist of incumbent ZenithOptimedia, OMD, Maxus and independent Bohemia face-off for the high profile media account.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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