OMD tops 2019 new business performance among global media agencies

Omnicom Media Group’s OMD performed best in 2019 when it came to new business, according to COMvergence.

OMD’s local CEO, Aimee Buchanan

The announcement:

Omnicom Media Group agency OMD had the best net new business performance of any global media network in 2019 as reported today by COMvergence, the international independent research company.

In the COMvergence Media Agency New Business Barometer report COMvergence released today, OMD tops the ranking with $2.02b in net new business values.

The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor.

The COMvergence New Business Barometer completes a trifecta of first place net new business rankings for OMD in 2019, following reports from global consultancy R3 and media agency research company RECMA published earlier this year. Today’s report also bookends the agency’s first place ranking in COMvergence’s 2019 Global Media Agency Rankings and Billings report published in December, which showed the agency leading the industry with billings of $19.6B ($1.7b more than second ranked agency); and with a growth rate of +6.1% that dramatically outpaced the industry’s flat 0.6% growth rate.

The New Business Barometer report drops as OMD was named Global Media Agency of the Year for the second consecutive year by Adweek, a leading advertising industry publication. The accolade marks the sixth time that OMD has been named Adweek Global Media Agency of the year since 2010. Profiling the agency in its February 24th issue, Adweek credits OMD for sustaining the stunning 2018 comeback that earned it the Global Media Agency of the Year title last year; and for leveraging that momentum to support the continuing investments in talent, technology and process that would make winning a repeatable process in 2019, and into the new decade.

Commenting on the collective affirmation of OMD’s industry leading performance in 2019, OMD Worldwide CEO Florian Adamski comments: “OMD is starting the new decade with greater-than-ever capacity and commitment to delivering better decisions, better ideas and better outcomes – faster – for our clients all around the world.”

Locally, OMD Australia has had continued success with the agency winning clients Super Retail Group, Asahi Beverages, Sealy Posturepedic and the Australian Turf Club over the last 12 months. The agency has also maintained its strong cultural reputation with numerous awards, including its fourth placing in the annual Great Place to Work survey.

Aimee Buchanan, OMD Australia CEO, adds, “We are proud to be part of such a strong global network. The last couple of years has seen a huge focus globally on our product and international market collaboration. We are thrilled that this effort has been recognised.”

Source: OMD media release


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