Whooshkaa partners with streaming service Deezer

Australian podcast platform Whooshkaa has partnered with global streaming service Deezer, seeing Whooshkaa users able to distribute their shows to 14m Deezer users.

The announcement:

Whooshkaa brings podcasts to Deezer with new partnership

Leading Australian podcast technology platform Whooshkaa has announced a partnership with global streaming audio service Deezer.

A new one-click integration allows over 8,000 podcasters on the Whooshkaa platform to distribute their shows to Deezer’s 14 million active users across 180 countries.

Whooshkaa Founder and CEO Robert Loewenthal noted the significance of the French based Deezer: “Deezer is the music streaming and podcast platform of choice for millions of European listeners. Australian creators are producing some of the World’s best podcasts and this integration represents another opportunity for that content to be discovered by global audiences.”

Frédéric Antelme, VP Content and Productions at Deezer also commented: “We’ve seen first-hand how podcasts complement the overall music experience. Over the last few years, we’ve grown our podcast library to make sure fans can enjoy something new every day. Partnering with Whooshkaa means that even more podcasters can grow their audience, while listeners regularly get fresh content to suit their tastes.”

Whooshkaa hosted podcasts will now appear in Deezer’s ‘Shows’ tab and in personalised recommendations based on your own listening history and preferences.

Source: Whooshkaa media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.