OMD wins last piece of McDonald’s puzzle with Queensland media win

OMD has locked in the national McDonald’s media account after a long pursuit, closing out its hold on the business with the win of the Queensland and Northern Territory business.

The win marks the end of the fast food giant’s relationship with UM in Queensland and returns the business to a single national buyer.

UM held the account for 15 years with OMD continuing to circle the last regional standalone operated by McDonald’s

In  a statement UM said it had been proud to offer McDonald’s a differentiated view on media in the state.

“UM has been a long standing partner and we are proud of the work and business results we have delivered together; we wish them all the best,” the company said.

“McDonald’s has made the decision to consolidate its media planning and buying account with OMD nationally.”

The decision to move to a consolidated national media account comes more than a year after former OMD boss Mark Lollbeck, who had moved into the McDonald’s CMO role, returned to the world of media, joining OMD rival WWP-owned Group M.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.