OMD wins last piece of McDonald’s puzzle with Queensland media win

April 27, 2017 1:36

OMD has locked in the national McDonald’s media account after a long pursuit, closing out its hold on the business with the win of the Queensland and Northern Territory business.

The win marks the end of the fast food giant’s relationship with UM in Queensland and returns the business to a single national buyer.

UM held the account for 15 years with OMD continuing to circle the last regional standalone operated by McDonald’s

In a statement UM said it had been proud to offer McDonald’s a differentiated view on media in the state.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Open Mike 27 Apr 17

Wow, another client leaves UM for OMD….

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Chris 27 Apr 17

Another big loss for UM, congrats to OMD. This will really hurt UM in Brisbane as UM Brisbane don’t have many clients left, hope the staff at UM Brisbane find new roles with OMD and don’t suffer redundancy

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