TV sets are not the desired device to watch sport, says Accenture study
Sports fans aren’t watching as much sport content on their television sets as they used to, with only 19% of audiences preferring to watch the game on TV, according to a new study.
The results of the Accenture study follow on from another study which found that 3.5 million viewers were using multiple devices when consuming sport at home.
According to the Accenture study, nearly half of consumers (41%) recorded mobile handsets – smartphones specifically – as their device of choice for short video content, a 28% increase from last year.
Television sets are no longer audiences’ preferred device for viewing TV shows and video content, with only 23% of consumers watching shows on a television set, a study has revealed.
19%?!?! Sounds like a stat out of context there….
19%? Hahaha that is completely ridiculous.
Ted’s mate: Hey Ted, you coming to the pub to watch the footy with us?
Ted: Nah mate, going to stay at home and watch on my smart phone.
Christ… *rolls eyes*
Is the 19% in the opener an error?
Hmmm. Looks like a change in Yr 4 measurement methodology, not a change in behaviour. TV is actually going UP, as connected TVs become easier to connect, and become more widely adopted. People want to watch long form content on a big screen, period. If that’s not possible, then they will watch on a desktop or a mobile device. Watching on small screen while there is a big screen nearby is a marginal use case.
There goes Accenture’s media integrity….
Nonsense
What a load of rubbish!!!!
There is time when intuitive knowledge has to be used as a filter on skewed survey results.
I’d be ripping these numbers up and starting again.
It’s surprising Accenture would even put their name to this.
I don’t know who Accenture surveyed for this, but I know that watching sport on my 84″ UHD TV set is a million x better viewing experience than watching it on my iPhone!
I smell a twisted stat inference. No one prefers the “experience” of watching on a tiny screen to a big TV screen. If (and that’s the actual issue) you can choose, you will clearly go big
Fake news!
Yeah those massive TV screens are so annoying for sport, I’d rather watch it on my phone – said no one, ever..
Welcome back to the MCG stadium as play begins.
Accenture is coming in with the new ball from the southern end.
Whoa, will you look at that.I’ve never seen an opening ball miss the pitch by at least two metres.
Umpire Dickie Bird looks surprised and signals a wide. Have to agree with him – I’ve never seen a report miss the pitch by so much!