OMD wins Pacific Brands pitch

March 28, 2014 7:02

OMD has won the $16m Pacific Brands media account, Mumbrella can reveal.

The media pitch was handled internally and saw Initiative, Huckleberry, and OMD face off, with incumbent MediaCom choosing to withdraw from the process.

The win comes on the same day as the agency won the $14m RACV media account.

Pacific Brands’ CEO, John Pollaers said: “Our decision to appoint OMD was based on their strong strategic capability and track record in working across multiple business units.

“As we continue to apply a keen consumer lens to all our activities and broaden our retail base, OMD is well positioned to support our endeavours. We look forward to a healthy long-term relationship with great mutual success.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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OMD wins Pacific Brands pitch

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