F.Y.I.

OMD wins Sara Lee

September 26, 2011 8:17

OMD has been awarded the Asia Pacific and European account of Sara Lee, which the agency claims is worth $6m in media billings in Australia.

The announcement:

Media communication specialist OMD today announce that following a competitive pitch they have been appointed to the media planning and buying account for Sara Lee across Asia Pacific and Europe.

With total billings in Australia of $6m Sara Lee is synonymous with some of the nation’s most innovative and trusted brands, including Moccona, Harris, Sara Lee, Piazza d’Oro and Pickwick Tea in Australia, Sara Lee is one of the world’s best-loved fast moving consumer goods companies generating more than USD$130billion in annual net sales globally.

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Topics

OMD