OMD’s Rappers and Renegades
There’s a bit of tension between creative and media agencies at the moment around content creation, and who can do it best.
It seems OMD has staked its claim in the content space on its YouTube channel, and its breakout star is CEO Peter Horgan.
The boss of $1.2bn-billing media agency has starred in this YouTube video introducing what Dr Mumbo presumes is a new award, humbly named after himself, “The Horgies”.

Nice new digs OMD Melbourne. Love you Margie! Where is Steve??
But can he dance? Horgie that is…
that’ll get you kicked out of Steak Day Horgs