OMG agency Annalect hires Liesa Newland from GroupM

OMG analytics, data and tech agency Annalect has hired GroupM’s Liesa Newland to take up the newly created role of head of data infrastructure and integration.

Formerly head of investment intelligence at GroupM, Newland joins Annalect, with her remit extending across both Australian and New Zealand markets.

Annalect CEO for Australia and New Zealand, Darren Stein said: “Annalect continues to expand its capabilities and deliver impactful solutions to its clients. A core way in which we are able to do this is by ensuring Omni, the industry’s most integrated platform, is piped as efficiently as possible and fuelled with the right data.

Liesa Newland