OMG promotes Paul Moreton to Asia-Pac role
OMD’s Paul Moreton has been promoted to head trading and delivery for Omnicom Media Group’s Asia Pacific operation.
The announcement:
Omnicom Media Group today announced the promotion of Paul Moreton to the position of Head of Trading and Accountability, Asia Pacific.
In his new role, Paul will manage trading related operations and oversee all areas of delivery to current international clients and develop offers for prospects across OMD, PHD and M2M brands in the region.
Paul started his career in 1997 at DDB Needham Sydney in the media department, which following the merge with Clemenger media, evolved into OMD. In 2000 he moved on to Carat and had a progression of trading responsibility on Retail, Entertainment, FMCG and Travel sectors. Paul was later posted to Carat in London for four years as Trading Manager and spent his first two years working on Pan-Euro Automotive business Renault, and the latter two years running News Corporation.
Paul returned to OMD Australia in 2006 to helm McDonald’s Trading operations, before being transitioning to Head of Telstra Trading, running OMD Australia’s largest client. His role encompassed all negotiations, co-ordinating complex content rights deals and integrated sponsorship activations.
Commenting on the promotion, Barry said: “At Omnicom Media Group, we believe in retaining and developing good talent and are delighted for Paul as he starts his new role with us. His appointment represents a significant step for Omnicom Media Group in the region, and one that we believe will deliver significant impact across our client base. Paul’s experience in running multiple market deals, driving innovative client solutions in complex sectors has equipped him uniquely to take on this role.”
Paul said: “I am looking forward to working with Barry, the two head’s at OMD and PHD, as well as all the country leads, to drive a cohesive trading approach across our Asia Pacific footprint, and delivering innovative deal structures across all platforms to extract best value for our clients.”
“With agencies and procurement professionals now working even more closely together than before, Paul will play a key role in working closely with our global accountability team and OPera units across the world to deliver the insights and returns that are needed to drive the metrics for success and prove effectiveness. He will spearhead the drive into more compelling and efficient currencies that mirror the changing media landscapes and opportunities that are available to our clients.
Moreton will be based in Singapore, where the network’s Asia Pacific headquarters is located.
Source: OMG press release
