Omnichannel retail services provider CitiXsys selects Hotwire PR

Omnichannel retail services provider CitiXsys has appointed Hotwire PR to manage its PR and social media in Australia and New Zealand following a competitive pitch process.

Hotwire was selected for its domain expertise, robust influencer network and its creative, measurement-led approach to public relations.

“Australia and New Zealand are key markets for CitiXsys. Retailers locally are beginning to understand the need to meet shopper demands when it comes to technology and seamless consumer experiences,” says Paula Da Silva, senior vice president for the ANZ region, CitiXsys.