Omnichannel retail services provider CitiXsys selects Hotwire PR

Omnichannel retail services provider CitiXsys has appointed Hotwire PR to manage its PR and social media in Australia and New Zealand following a competitive pitch process.

hotwireHotwire was selected for its domain expertise, robust influencer network and its creative, measurement-led approach to public relations.

“Australia and New Zealand are key markets for CitiXsys. Retailers locally are beginning to understand the need to meet shopper demands when it comes to technology and seamless consumer experiences,” says Paula Da Silva, senior vice president for the ANZ region, CitiXsys.

“Hotwire demonstrated that they had the understanding and experience to reach this potential customer base through a creative mindset and their extensive network of influencers. We’re excited at the prospect and are looking forward to developing a truly integrated communications program with them.”

Alexis Wilson, managing director of Hotwire Australia, said in a statement: “ANZ retailers are looking for innovative strategies and tools to address shoppers’ evolving shopping needs, and CitiXsys offers retailers global expertise, and world-class technology.

“Omnichannel retail is only just starting to become a mainstream method of approaching the consumer market, and CitiXsys is optimally placed to help Australian and New Zealand retailers as they shift to this strategy. We’re proud to have been selected by Paula and her team as they use strategic marketing, PR, and social media as drivers of their expansion in the region.”


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