Omnicom and Aegis top the AdNews ratings while Blue Freeway is in a “death spiral”

Omnicom and Aegis are Australia’s best-performing marketing groups, while Blue Freeway is far the worst, according to an assessment published in today’s print edition of AdNews.  

The magazine says Omnicom – which includes creative shop DDB and media agency OMD – and Aegis, which owns media agency Carat, both score 4.5 marks out of a possible five.

Meanwhile, AdNews’s annual Agency Report Card ranks Blue Freeway as the poorest-performing holding company, with just one mark out of five.

The scores:


  • 4.5/5
  • Interests include Carat, iProspect and Apollo
  • AdNews assessment: Although the delay in launching second media agency Vizeum is dragging on, Carat deserves praise for retaining the Tourism Australia account


  • 4.5/5
  • Interests include stake in Clemenger Communication Group, DDB, Davinci, PHD, Traffik, NetX, OMD, Porter Novelli, Whybin TBWA, Mango PR
  • AdNews assessment: “DDB continues to go from strength to strength… Tribal DDB’s profile has diminished”.


  • 4/5
  • Interests include BMF, BWM, Naked Communications, AdPartners, Bellamy Hayden, Frank PR, City PR
  • AdNews assessment: BMF was a “star buy” for Photon although the group has been overshadowed by an 80% fall in share price


  • 3.5/5
  • Interests include: GPY&R, JWT, Ogilvy, The Campaign Palace, Wunderman, PPR, Mediacom, Hill & Knowlton, Grey
  • AdNews assessment: GPY&R had a “horror year” while Toby Jenner has “revitalised” Mediacom Sydney

Mitchell Communications Group

  • 3.5/5
  • Interests include Mitchell & partners, MPG, emitch, Visual Jazz, Spark Impact
  • AdNews assessment: “Room for improvement in the creativity stakes”

Publicis Groupe

  • 3/5
  • Interests include ZenithOptimedia, Publicis Mojo, Saatchi & Saatchi, Starcom Mediavest, Leo Burnett
  • AdNews assessment: Saatchi & Saatchi has had a “rocky” six months losing staff and clients; Leo Burnett is now in “great shape”


  • 3/5
  • Agency interests include McCann Erickson, MRM Worldwide, Draft FCB, Initiative, Universal McCann, Lowe, Weber Shandwick
  • AdNews assessment: Draft FCB needs to try harder, Lowe is most improved


  • 3/5
  • Interests include Euro RSCH, The Furnace, The Red Agency, MPG
  • AdNews’ assessment: Euro needs to replace Volvo but red Agency is “growing in stature”

Blue Freeway

  • 1/5
  • Interests include Holler, Max Australia, Spectrum, Viva9, Clear Light Digital, Spin
  • AdNews assessment: In an “apparent death spiral” although Holler is performing well

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