Omnicom and Aegis top the AdNews ratings while Blue Freeway is in a “death spiral”
Omnicom and Aegis are Australia’s best-performing marketing groups, while Blue Freeway is far the worst, according to an assessment published in today’s print edition of AdNews.
The magazine says Omnicom – which includes creative shop DDB and media agency OMD – and Aegis, which owns media agency Carat, both score 4.5 marks out of a possible five.
Meanwhile, AdNews’s annual Agency Report Card ranks Blue Freeway as the poorest-performing holding company, with just one mark out of five.
The scores:
What about STW?
STW has been scored under WPP, which owns a stake.
Cheers,
Tim
Don’t even know why Blue Freeway is included.
It’s basically a private group, and from what people on the inside have told me, they are gradually isolating the companies which are performing badly from those that are performing well.
Or as one put it … “all the bad news is about Blue Freeway. The companies that are performing well are just keeping their heads down until this privatisation is sorted out, whilst the companies that are performing badly are scared ****less of what’s going to happen once it’s private”
Small club that … the ones performing well …