Omnicom Group has reported a slight lift in overall profit which rose 0.6 per cent to US$331.6m overnight, with Asia Pacific revenues the strongest in the group.
Revenues from the region grew 7.9%, outperforming other regions, with the company overall reporting a fall of 1% in total revenue, to US $4.15bn. Omnicom does not break out its Australian numbers.
On an investor call overnight, CEO John Wren declined to be drawn on the details of the company’s new global network and brand, which it promised to launch after last year’s win of Procter & Gamble, but told investors the new network would allow them to manage more clients.
“We’ll have the capacity to manage more client relationships as well as manage investments we’ve made in media capabilities across our business,” said Wren.
In response to an analyst’s question, Wren replied: “Our platforms for data and analytics are much easier to leverage over geographies than they were in the past.”
In Australia, Omnicom operates OMD, PHD, DDB, Clemenger, TBWA/Whybin as its main brands across media and creative.
According to Ad Age, Accuen, the media agency network’s digital buying arm and media trading desk, contributed $45m in revenue globally this quarter alone.
Omnicom’s earnings before interest, taxes and amortisation of intangibles (EBITA) for the 12 months to December 31 decreased 1.1% – or US$21.8m – to $2.029bn compared with $2.051bn for the same period in 2014.