Omnicom Media Group appoints new chief investment officer to replace Tony Harradine

Omnicom Media Group has announced Kristiaan Kroon will fill the role of chief investment officer for its Australian branch.

Kroon: OMG chief investment officer

Kroon will replace Tony Harradine, who was promoted to chief investment officer for Omnicom Media Group, Asia Pacific.

Joining from Fairfax Media where he led the National Agency Sales & Commercial Partnerships division, Kroon will be involved in strategic partnerships, investment and accountability across all Omnicom Media Group assets.

Peter Horgan, CEO of Omnicom Media Group Australia & New Zealand thanked Harradine for the innovation he brought to the role, and pointed to the exciting future under Kroon’s new leadership.

“We are incredibly excited about working with Kristiaan. We know he will bring further innovation to our partnership arrangements and how we extract business driving value for our clients.

“He reflects our values and brings a strategic perspective to deal architecture where we deliver in a way we can all be proud of,” Horgan added.

Kroon, who will start his role in March, said he looked forward to leading the “dynamic and innovative” team.



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