Omnicom staff complete Amazon Advertising’s OMEGA training

Zanda Wilson

September 24, 2021 10:46

Amazon Advertising has partnered with Omnicom Media Group (OMG) Australia to roll out its e-commerce Accelerator Program OMEGA.

OMEGA launched earlier this year in the US, and has since arrived in Australia, with Omnicom staff undertaking the training program which covers retail strategy, operations, catalogue management, advertising, brand building, retail marketing and the suite of tools, analytics and insights.

The program is available through the Amazon Advertising platform, with extensive training taking place over two months, culminating in competition entries where participants demonstrated their expertise by applying it to current OMG clients.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.