Omnicom’s Flywheel establishes stronger presence in Australia with senior leadership appointments
Omnicom Media Group’s (OMG) Flywheel has expanded its Australian leadership team in an effort to grow its local presence.
The cloud-based global digital commerce agency has named Mohammad Heidari Far as its new Australian managing director, and Elise Luu as ecommerce director.
With operations in the Americas, Europe, and APAC, Flywheel is described as a data and AI-powered commerce solution. It ranges from self-service software to full-service management of digital commerce operations across more than 400 digital marketplaces, including nine of the 10 top global marketplaces.
In Australia, Flywheel works with Amazon, Coles 360, Cartology, Mixin, and Uber.
“Australia represents one of the most dynamic and high-growth regions for digital commerce. Mo and Elise bring strong leadership, expertise, and a proven track record of success in unlocking growth for clients both globally and locally,” said Alex McCord, CEO of Flywheel.
“They will be instrumental in driving value for Omnicom’s clients as we continue to expand our presence and deliver transformative commerce solutions in the region.”
Heidari Far joins Flywheel from Omnicom stablemate Transact, another ecommerce consultancy. As ANZ managing director, he helped brands scale ecommerce sales. He spent nearly 18 months in the role, and has been with OMG for nearly ten years, having held roles at OMD and Resolution Digital.
“The combination of Flywheel products and transactional signals with audience and behavioural data from Omni – the open operating system that supports the Omnicom network – is enabling an unprecedented level of insights and analytics across the customer journey,” he said.
“As managing director, my priority will be ensuring that this translates to increased online sales for Omnicom’s ANZ clients.”
Luu, as the Australian ecommerce director, will lead the client services team, focusing on the FMCG, consumer electronics, and pharmaceutical sectors.
She has been with Flywheel for five years, based out of London first, then Singapore – where she led the Australian client portfolio.
“Client service at Flywheel is defined by the belief that when our clients win, we win,” said Luu.
“Leveraging Flywheel’s industry-leading solutions, the service team will unlock the power of data and strategic insights to ensure our clients are winning in the rapidly evolving digital commerce landscape.”
Heidari Far and Luu will both be based in OMG’s Sydney headquarters, with their appointments effective immediately.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
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Elise Luu
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Flywheel Australia
Mohammad Heidari Far
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Omnicom Media Group
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