Peggy – An award winning idea for OMO?
Some obviously completely unrelated facts:
- JWT has just launched “Peggy”, the world’s first “smart peg” for OMO which detects when it’s time to bring the washing in;
- Punters can’t actually buy Peggy because it’s only “in testing”; they can only register their interest;
- OMO claims it actually did research to gain the breakthrough insight that people would rather play with their kids than do everyday chores;
- The app shown in the concept video doesn’t seem to be available in the App Store;
- They don’t seem to have got round to trademarking the name “Peggy”, which seems unusual if you were even slightly serious about launching a product at the end of the process;
- It’s deadline time for entering the
ScamCannes Lions
https://www.youtube.com/watch?v=5K5Nik_mym0
When I searched for this, I got ‘Did you mean Pegging?’
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Peggy would I think not be distinctive enough and possibly be descriptive. It wouldn’t not be easy to trademark.
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