The One Centre create brand content campaign for luxury superyacht Murcielago
Luxury superyacht Murcielago is promoting its charter on the Caribbean, Mediterranean and South Pacific with a brand content campaign created by The One Centre.
The campaign is hosted on a website which features an online film series and an interactive ‘experience tracker’ thats maps in real-time each journey with shots and statistics.
Launched first is ‘The Cuban Experience’, a short film which chart’s a Murcielago’s trip from Miami to Havana via the Bahamas. It ends with the tagline ‘Fly Murcielago – Where luxury meets velocity’.
The One Centre CEO John Ford said: “The people who will charter Murcielago live at a different speed to others. They travel countries like they’re popping next door. They are the jet set, because that’s what they can afford. They are time poor and want to get the most out of any holiday. Murcielago with its speed and range allows them to experience more of the world’s most iconic and diverse waterways. We saw the opportunity to create a private airline brand for this luxurious superyacht and position it as the private jet aircraft of the sea.”
‘Fly Mucielgao’ aims to appeal to a target market of “wealthy jet-setters who enjoy a fast, experience-filled lifestyle and are increasingly seeking unique and personalised travel experiences on land and sea”.
Credits:
- Client: The Adcock Group
- Strategy and Concept: The One Centre
- Strategist: John Ford
- Projec Direcor: Katie Molloy
- Projec Manager: Danica Jenkins
- Executive Creative Direcor: John Ford
- Creative Direcor / Art Direcor: Chris Gillesie
- Creative Direcor / Copywriter: Geoff Reid
- Producion Company: CAVORT
- Producer & Direcor: Ian Fowler
- Scriptwriter: Ian Fowler
- Cinematographer: Ian Fowler
- Original Music: CAVORT and Elias Constantopedos
- Animation: Nicolo Bianchino
- Website Design: Chris Gillesie
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