WorkSafe Victoria retains Grey among a panel of agencies

WorksafeWorkSafe Victoria has appointed a panel of three agencies following a long-running pitch which sees incumbents Grey Melbourne and The Shannon Group retain their place on the roster, Mumbrella has learned.

They are joined by McCann Melbourne representing the Victorian Government organisation, which opened the tender process in July last year.

A Victorian WorkCover Authority spokesman said: “The VWA is finalising arrangements and an announcement will be made shortly.”

All agencies contacted by Mumbrella declined to comment.

The appointment is a boost to McCann Melbourne as it looks to move on from its record breaking Dumb Ways to Die campaign and capitalise on its success with new business wins. CEO Ben Lilley told Mumbrella last year the agency was focussing on new business to show it was not just about the animated campaign.

Grey Australia previously held the main duties on the account, and was responsible for a confronting campaign aimed at young people which featured the stories of two young people who were left scarred and disabled by accidents at work.

At the end of last year, the agency lost one of its biggest accounts and another Victorian Government client, TAC to Clemenger and has since let go a number of staff including general manager Randal Glennon while earlier this month CEO Luke Waldren stepped down from the position to take up a role as general manager of marketing at Sportsbet.

Grey Melbourne’s accounts include Holden, Bulla Dairy, Bakers Delight, Procter & Gamble and Sportsbet while McCann looks after Bendigo Bank, the Federal Government, Google, Holden, L’Oreal, Maybelline, Tiger Airways and V/Line.

It is unclear exactly what duties the agencies will be assigned.

Miranda Ward


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