One Direction and Vegemite toast spitting incident helps Sunrise trounce Today

In the battle of breakfast TV, Seven’s Sunrise thrashed Nine’s Today in the ratings yesterday, despite Brit boy band One Direction appearing on Today before Sunrise.

The band’s appearance on Sunrise was marked by One Direction’s Niall Horan spitting out a piece of toast covered with Vegemite. The incident has trended on Twitter.

Sunrise put the remains of the toast of eBay, but later dropped the auction because they couldn’t determine which offers were genuine and which weren’t. The highest bid was $100,000.

Sunrise won in every metro market, amassing 493,000 viewers compared to Today’s 330,000.

Seven News won the night with 1.246m viewers followed by Nine News which took 1.139m.

The Big Band Theory’s second episode was the highest rating non-news show in third place with 1.076m, followed by Today Tonight taking 1.059m and episode One of The Big Bang Theory rounding out the top five with 1.054m.

ABC’s highest rating show was ABC News in sixth place with 1.049m. Ten’s highest rating program The Biggest Loser came seventh with 1.001m.

SBS’s highest rating show was Toughest Place To Be A…, a British reality show that takes workers and puts them in tough working conditions – this week a London train driver was taken to the Peru’s railway line, one of the steepest on earth.

The show rated with 344,000.


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