One Direction and Vegemite toast spitting incident helps Sunrise trounce Today

In the battle of breakfast TV, Seven’s Sunrise thrashed Nine’s Today in the ratings yesterday, despite Brit boy band One Direction appearing on Today before Sunrise.

The band’s appearance on Sunrise was marked by One Direction’s Niall Horan spitting out a piece of toast covered with Vegemite. The incident has trended on Twitter.

Sunrise put the remains of the toast of eBay, but later dropped the auction because they couldn’t determine which offers were genuine and which weren’t. The highest bid was $100,000.

Sunrise won in every metro market, amassing 493,000 viewers compared to Today’s 330,000.

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