One Green Bean to carry out Dan Brown PR stunt as Sefiani wins airline

PR agency One Green Bean says it is set to deliver “a high profile stunt to generate national news and word of mouth” to promote the launch of Da Vinci Code author Dan Brown’s latest blockbuster.  

The agency has been appointed by Random House to do the Australian publicity for the book, The Lost Symbol, which goes on sale at noon AEST on September 15.

One Green Bean staffer Alex Waldron declined to discuss the stunt, except to say that it would be taking place in Sydney at 9am on the day. He said it was based around the fact that nobody yet knows the content of the new book.

The Random House win is one of several for the agency, which has just turned two years old. Other new clients include online department store, Deals Direct, which One Green Bean won in a competitive pitch. The agency’s brief will also include some non-PR below the line marketing.

In addition, One Green Bean has won a brief from New Zealand based Acland Holdings  to drive product placement coverage for its Citta Design brand of furnishings, fashion and homewares.

And eyewear brand OPSM has appointed the agency on a project basis to do PR across two forthcoming campaigns.

And confectioner Ferrero has expanded One Green Bean’s remit to promote chocolate spread Nutella to mums as a breakfast option.

Meanwhile, North Sydney-based PR agency Sefiani has been appointed to Qatar Airways, which launches Australian operations in December.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.