One Green Bean to carry out Dan Brown PR stunt as Sefiani wins airline
PR agency One Green Bean says it is set to deliver “a high profile stunt to generate national news and word of mouth” to promote the launch of Da Vinci Code author Dan Brown’s latest blockbuster.
The agency has been appointed by Random House to do the Australian publicity for the book, The Lost Symbol, which goes on sale at noon AEST on September 15.
One Green Bean staffer Alex Waldron declined to discuss the stunt, except to say that it would be taking place in Sydney at 9am on the day. He said it was based around the fact that nobody yet knows the content of the new book.
The Random House win is one of several for the agency, which has just turned two years old. Other new clients include online department store, Deals Direct, which One Green Bean won in a competitive pitch. The agency’s brief will also include some non-PR below the line marketing.
In addition, One Green Bean has won a brief from New Zealand based Acland Holdings to drive product placement coverage for its Citta Design brand of furnishings, fashion and homewares.
And eyewear brand OPSM has appointed the agency on a project basis to do PR across two forthcoming campaigns.
And confectioner Ferrero has expanded One Green Bean’s remit to promote chocolate spread Nutella to mums as a breakfast option.
Meanwhile, North Sydney-based PR agency Sefiani has been appointed to Qatar Airways, which launches Australian operations in December.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Crazy Albino’s Flagellating down George St is my guess.
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Nice but of PR for One Green Bean (how many long lunches, whiteboard sessions and ponytail extensions were involved in conceptualising this twee name?), but really, who cares if they are going to do a PR stunt, even if it is for Dan Brown? PR companies do PR stunts daily. About as significant and revealing as reporting a prostitute is planning to have sex. Yawn…
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First rule of stunts: never announce one. Not sure about the exact number of green beans but this suggests a vegetable-strength IQ at work.
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Hi Alan, good point. In this instance we’ll be recruiting members of the public to participate, so it makes sense to use online channels to spark interest prior to the launch, Mumbrella being one of them.
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Well done One Green Bean and Sefiani, good to see clients are still investing in PR in these tougher times.
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Dear Chris, the whole point of news is that new information helps people make decisions, like clients who will now ask OGB to pitch for a new account. A fast growing PR agency may have a lot of new talent and ideas, and this is their point of difference (you know, the thing that is important in marketing), this is what creates value in PR/comms, and so it is news when they win a new account as other clients may be influenced by this decision. I suggest you demonstrate your xperience in matters like this by revealing your full name so clients and agency side can be informed.
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there’s an online promo for it on facebook. asking people to register to read it for free and the fastest reader gets the most publicity.
also check the website for competition
http://www.thelostsymbol.com.au/
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Book burning ceremony?
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