One Green Bean win Pacific Brand’s Volley
Pacific Brands has appointed One Green Bean to handle the PR account for its footwear brand Volley.
The announcement:
SYDNEY: 7th September 2010: Pacific Brands has today confirmed the appointment of OneGreen Bean as its PR agency for Volley.
One Green Bean will be tasked to manage all PR and media relations for Volley in Australia,in what will be a big year for Volley following it’s recent turn in the fashion spotlight in NewYork and L.A. Later in the year, the agency will work alongside Volley’s creative agency, on a campaign scheduled to launch early 2011.
Jessica Bibby, Marketing Lead on Volley at Pacific Brands said: “We have some really exciting plans for Volley in the next 12 months and believe that One Green Bean are the right PR partner for us on this journey. Volley is all about giving consumers a footwear option to portray their own individual sense of style and we feel that One Green Bean will be instrumental in helping us strengthen this iconic brand that we all know and love.”
One Green Bean’s Managing Director, Kat Thomas said: “The Volley brand has enormous potential. We’re looking forward to working closely with the team at Pacific Brands and their creative agency, to deliver some innovative, directional work that will refresh the brand and help it reconnect with its core audience.”
Volley joins One Green Bean’s significant consumer client base which includes: Virgin Mobile, IKEA, Unilever, Bacardi Lion, Warner Bros. Home Video Australia, Warner Bros. Interactive Entertainment, Cartoon Network, Sydney Attractions, ninemsn, Ferrero and Kimberly Clark.
Source: One Green Bean
