Popcorn wins Observatory Hotel
The Observatory Hotel has appointed PR agency Popcorn Experiential to work on a large scale project.
The announcement:
Popcorn Experiential, whose clients include ING Direct, Galliano & Banana Boat Sunscreen, has been appointed as the experiential marketing agency to work on a large scale project for The Observatory Hotel Sydney, Australia’s most awarded hotel.
The Observatory Hotel will be holding its first weekend long consumer event J’adore Paris in September, and Popcorn Experiential have worked closely with The Observatory on strategy, theming, positioning and development.
J’adore Paris is a French-themed afternoon tea and shopping event, offering consumers the chance to live for a day in the shoes of the classic, sophisticated and stylish Parisian woman. Guests will enjoy an indulgent Duval-Leroy Champagne High Tea, as well as master classes and demonstrations from designer brands such as BOON chocolates, La Prairie and Déjà vu wine. In addition, 17 of the hotel’s elegantly appointed suites will be transformed into individually branded boutiques offering a personalised styling and shopping experience.
Kim Salt, Director of Communications & Marketing at The Observatory Hotel, said: ‘J’adore Paris is a big event for the hotel, with a lot of planning and preparation involved in making it the high end and stylish weekend we envisage. Having worked with Popcorn Experiential on numerous projects we knew they were the agency we could trust to get the job done to our exceptionally high standards and to deliver above our expectations’.
Source: Popcorn Experiential press release
