‘One of the most exciting brands’: Rocket Agency signs URBNSURF digital agency contract

Digital marketing agency, Rocket Agency, has been selected to serve as the digital agency for URBNSURF – a surf park organisation.

The newfound partnership means Rocket will oversee and manage the digital media channels and performance marketing operations of URBNSURF. Specifically, the agency will be working with a plethora of avenues that comprise the surf company’s “digital media mix”, including programmatic advertising, YouTube, social media ads, search engine marketing (SEM), display and TikTok.

Rocket’s involvement in URBNSURF comes at a time when the brand is seeking to grow its customer pool and cement itself as a must-travel-to location for surfers of all skill levels.

“URBNSURF is one of the most exciting brands in the country at the moment. They are a pioneer of a new form of leisure and entertainment category. The launch of their Sydney location in May was a huge milestone and this summer is going to be huge for them. This is only the start,” said Rocket’s co-founder, James Lawrence.

“From the moment we met the URBNSURF team, we knew there was a great fit. They are smart, driven, open-minded, and down-to-earth. We can’t wait to get started and have as many Australians as possible experience their incredible product.”

URBNSURF’s head of marketing, Hayley Wallace, added: “We are thrilled to have Rocket Agency on board. Their approach to performance marketing and track record in solving similar challenges for other brands made them stand out during the bid process.

“We look forward to partnering with Rocket to engage more Australians and continue growing the URBNSURF community.”

URBNSURF is a provider of “Australia’s only surf parks”, providing guests with the opportunity to experience dealing with ocean-grade waves alongside the convenience of not having to travel to coastlines, put up with hazardous surfing conditions, and struggling with crowds.

Rocket’s partnership with URBNSURF comes weeks after the full-service marketing agency took on the digital marketing account of equipment rental and solutions company, Coates.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics Hayley Wallace James Lawrence Rocket agency surf park surfing URBNSURF

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