One Partners wins Asia-Pac Nokia project

Sydney based agency One Partners has won its first major regional project, with a campaign to support the launch of Nokia’s new smartphone the N8 across five Asia Pacific countries.  

One Partners will run Project GeNer8, a short film making competition featuring films made and edited using the device.

Each market will see the campaign fronted by a local director who then selects ten finalists who receive the smartphone to shoot a film.

John McCredie, head of marketing for Nokia Australia & NZ said: “Fame and the seeking of fame have been transformed by the use of technology. The power to grow a fan base without ever taking to the stage, or capturing the perfect sunset, or producing a feature film is now at the fingertips of more people than ever before.”