One Partners wins Asia-Pac Nokia project
Sydney based agency One Partners has won its first major regional project, with a campaign to support the launch of Nokia’s new smartphone the N8 across five Asia Pacific countries.
One Partners will run Project GeNer8, a short film making competition featuring films made and edited using the device.
Each market will see the campaign fronted by a local director who then selects ten finalists who receive the smartphone to shoot a film.
John McCredie, head of marketing for Nokia Australia & NZ said: “Fame and the seeking of fame have been transformed by the use of technology. The power to grow a fan base without ever taking to the stage, or capturing the perfect sunset, or producing a feature film is now at the fingertips of more people than ever before.”
Justin Singh, managing partner at One Partners, said: “We’re really excited. It’s always great when an Australian independent agency gets to develop strategic work across other Asia Pacific markets.”
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“a short film making competition featuring films made and edited using the device.”
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Yep… The promotional campaign is modular, providing the SEAP markets with a range of building blocks to activate around – essentially a bank of creative twists to the mobile film comp format – that suit local needs. There are constants; creative theme, digital framework, phases, talent etc, but flexibility on mechanics. Works well. JM
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Nice to hear. Well done guys.
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Good for you.
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