One Small Step Collective launches data business Ground Control, led by former DAN data boss Phil Zohrab

One Small Step Collective has launched a new data and analytics business, Ground Control, which the business says will extend its existing predictive media offering.

Former Dentsu Aegis Network chief data officer, Phil Zohrab, will head up the business, which will partner Pi Datametrics for search analytics, Sparkline’s Analytics Auditor, and semantic audience profiling company Semasio.

Zohrab joins from Dentsu