Opinion

One year on: The full list of Dumb Ways To Die awards

A year ago today, the world’s most awarded piece of advertising work of all time launched when McCann Melbourne’s Dumb Ways To Die, for Metro Trains, was released onto YouTube. It has since had more than 60m views.

Here’s everything it won:

London International Awards 2013

 

GOLD

Melbourne Metro Trains Dumb Ways to Die (Public Service/Social Welfare Campaign)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Branded Content)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Animation)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Best Music Video)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Integration)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Branded Content)

GOLD

Melbourne Metro Trains Dumb Ways to Die Campaign – Film, Tumblr, Website, App (Public Service/Social Welfare)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Public Service/Social Welfare)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Mobile Apps)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Viral)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Visual Design)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Branded Content)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Script Writing)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Branded Content)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Music Original – Song)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Use of Music)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Public Service/Social Welfare)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Animation)

BRONZE

Melbourne Metro Trains Dumb Ways to Die (Music Original – Song)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Branded Content)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Social Media)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Public Service/Social Welfare)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Copywriting)

BRONZE

Melbourne Metro Trains Dumb Ways to Die (Public Service/Social Welfare)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Art Direction Campaign)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Use of Illustration Campaign)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Public Service/Social Welfare Campaign)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Art Direction Campaign)

BRONZE

Melbourne Metro Trains Dumb Ways to Die (Use of Illustration Campaign)

 

 

 

ADMA Awards 2013

 

SILVER

Melbourne Metro Trains Dumb Ways to Die (Apps and New Development)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Craft – Art Direction)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Craft – Copy Writing)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Direct Response Digital)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Direct Response Digital)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Integrated Campaign)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Mobile)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Social Media)

BRONZE

Melbourne Metro Trains Dumb Ways to Die (Website)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Online Broadcast / Video)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Craft – Art Direction)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Out of Home)

SILVER

Melbourne Metro Trains Dumb Ways to Die (Campaign – Best Use of Performance Media)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Campaign – PR)

GOLD

Melbourne Metro Trains Dumb Ways to Die (Charity & Not For Profit)

 

 

Cresta Awards 2013

 

GRANDPRIX WINNER

Melbourne Metro Trains Dumb Ways to Die (Television)

GRANDPRIX WINNER

Melbourne Metro Trains Dumb Ways to Die (Integrated Campaigns)

 

 

National Safety Council Award

 

Spikes Asia 2013

Agency of the Year

Client of the Year

7 Grand Prix (Branded Content, Integrated, Promo & Activation, Digital, Radio, Film, Film Craft)

11 Gold Spikes

5 Silver Spikes

4 Bronze Spike

 

The Australian Effie Awards 2013

1 Silver Effie

2 Bronze Effies

 

Cannes Lions 2013

5 Grand Prix (Film, Integrated, Radio, Direct, PR)

18 Gold Lions

3 Silver Lions

2 Bronze Lions

Shortlists:

Best use of radio as a medium

Best use of integration of digital/social media

Most awarded campaign ever at Cannes

Together with 3 Bronze Lions for V/Line Guilt Trips and 1 Bronze Lion for FaHCSIA’s The Impossible Orchestra McCann Melbourne’s total points made us Runner-up Agency of the Year at Cannes.

 

D&AD 2013

1 Black Pencil

5 Yellow Pencils

3 Pencil Nominations

5 in-books

Agency of the Year

Most awarded campaign ever in D&AD’s history

 

Webbys 2013

7 Webbys (in 4 categories)

Most awarded campaign of 2013

 

One Show 2013

3 Gold Pencils

1 Bronze Pencil

4 Merit awards

Best of Show

3rd ranked global agency, Metro Trains top ranked client.

 

One Show Interactive 2013

1 Gold Pencil

1 Merit award

 

One Show Entertainment 2013

2 Gold Pencils

 

New York Festivals 2013

1 Grand Award

1 Gold Award

1 Silver Award

1 Bronze Award

 

Clio Awards 2013

3 Gold

1 Silver

Top ranked Australian agency

 

Mumbrella Awards 2013

Mumbrella Award for Bravery

Australia’s Favourite TV Ad of the Year

Ad Campaign of the Year

Thinker of the Year (John Mescall)

 

AdNews Awards (held in Feb 2013)

2012 Ad Campaign of the year

2012 Ad of the Year

 

TED

Selected among TED’s top 10 Ads Worth Spreading 2013, the only Australian advertisement ever to have been so recognised.

 

AdFest 2013

Grand Lotus for Film

2 Gold Integrated Lotus awards

1 Gold Lotus in Interactive

1 Silver Outdoor Lotus

1 Bronze Lotus in Interactive

Second ranked Australian agency

 

Sirens 2013

Gold Siren – Overall category winner

Silver Siren – Single category winner

Campaign of the Year

Siren Client Awards (voted by judging panel of clients)

 

Mumbrella

Ad of the Month – November 2012

 

ACES 2013

Best Australian Television and Cinema Commercial

 

2013 Asian Marketing Effectiveness Awards

4 Gold

(in categories: Most Effective Use of Branded Content; Charities, Public Health & Safety & Public Awareness Messages; Most Effective Use of Social Media Marketing; Best Integrated Marketing Campaign)

Shortlisted in Best Non-traditional Thinking / Non-advertising Idea

 

WARC Prize for Innovation 2013

Finalist

 

Very Short International Film Festival 2013

Prize of the people – runner up

 

Annecy International Animated Film Festival 2013

Winner – Best Commissioned Film

 

International Music & Sound Awards 2013

Best original composition in non broadcast or viral advertising / shortlisted

 

AMEs

Finalist, best non-traditional thinking non advertising idea

 

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