Online ads growth flattens year on year amid economic seasonal factors

May 25, 2023 12:01

Online advertising growth remained flat year over year in 2023 due to economic seasonal factors and an unusually high rate of expenditure in 2022, according to the Interactive Advertising Bureau (IAB) Australia.

In its IAB Australia Online Advertising Expenditure Report (OAER), the organisation found that total advertising expenditure for the quarter ended 31 March 2023 reached $3.42 billion, a 0.8% decrease on the same quarter last year. In contrast, the quarter ending 31st March 2022 recorded an 18.5% increase.

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Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

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