Online advertising market grows 5.6% to $9.3bn

Growth may have slowed in the Australian online advertising market, but it still climbed 5.6% year-on-year throughout 2019 to reach $9.3bn, the new IAB Australia Online Advertising Expenditure Report (OAER) says.

47% of content publishers’ general display inventory was bought via media agencies using either an insertion order or another non-programmatic method. 29% of general display advertising was bought programmatically with a fixed CPM, and 8% via guaranteed inventory.

17% was bought directly by advertisers.

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