Online betting company dials back Tom Waterhouse’s presence in new ad

Miranda Ward

September 11, 2014 11:09

Online betting company Tom Waterhouse.com has launched a new campaign that captures the excitement of the Spring Racing Carnival with an ad that only gives former owner Tom Waterhouse a few moments of screen time.

Created by Fenton Stephens, the ad follows the Tom Waterhouse styling of black and white with the only colour the green company branding.

While previously Waterhouse fronted and voiced over the adverts the latest execution has only passing shots of the now managing director Tom Waterhouse, with another male voice taking care of the ad’s voice over.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad betting Campaign creative Fenton Stephens gambling Online betting Tom Waterhouse

2 COMMENTS

Damaged 11 Sep 14

It’s blood money,whatever way you cut it,taking on these gambling companies.
If you want to see why visit a betting shop out west.Worse if you could see within the darkened loungerooms of the one bedroom flats mid afternoon as the computer flickers onto Betfair.
So bloody sad.

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BriznEyland 15 Sep 14

Isn’t that Ladbroke’s line? I’m confused.

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