Online dance series LXD launches in Australia

Tim Burrowes

December 8, 2010 3:25

Branded content house RedLever has launched online video series The Legion Of Extraordinary Dancers to Australian viewers in a deal sponsored by Sprite.

The announcement:

RedLever has partnered with Paramount Digital Entertainment to deliver the unbelievable new web series “The Legion of Extraordinary Dancers (THE LXD)” in an incredible new model of digital broadcast in Australia. “THE LXD” is a new made for web series about an energetic and talented group of amazing dancers with super human powers .

Sponsored by Sprite, “THE LXD” web-series has launched in Australia on the Joost Video Network. For the first time in Australia this never seen before video footage will have a huge reach and scalable distribution across the Joost Video Network. The Joost video technology will also be embedded on “THE LXD’s” Facebook page, “THE LXD” website, plus iPad and iPhone apps are on their way to provide even greater digital distribution of the series.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.