Cougar dating ad too ‘violent’ rules ASB
A TV ad for online dating company cougarlife.com has been banned after the ad watchdog found the commercial contain unjustified “violence” by an older “cougar” against younger women.
The Ad Standards Board said the cougarlife.com commercial, in which a woman explains that older women know that they want young guys and literally pushing younger women out of her way to get them, depicted violence “not justified in the context of the service being advertised.”
https://www.youtube.com/watch?v=kApFZVE3jiI
The ASB also noted that a “minority of the board considered that the way the woman struts around and approaches the young women is humorous and that most members of the community would be able to identify with the staged and fabricated way the advertisement is intended to be portrayed.”
Nanny state bullshit.
(Talking about the CougarLife ruling…)
What a top ad. Absolutely nails the young guy perspective.
Is it Club Eastwood, or Club Eastside – I suspect the latter (Eastside is a suburb of Alice Springs)
Hi Eric,
You’re correct – thanks for flagging that.
Cheers,
Tim – Mumbrella
Excellent ad- as someone on the cusp of Gen X&Y I’m the target and am completely sold. The violence is completely slapstick. If Bugs Bunny was made today it would also be totally banned. The banning of this ad is more likely to incite violence than the ad itself. Hell, I’m angry!
Great ad and should be rewarded not persecuted.
Violence wasn’t the problem. Embarrassing acting and a lousy script were, however.
That ad is brilliant and nails the insight so well. Why can’t they just cut the shoving scene?
Oh because then it would be offensive to the majority of Sydney women.