Online fashion retailer Shein appoints Australian marketing agency

July 30, 2021 10:19

Online fashion platform Shein has appointed marketing agency How Communications to its brand account.

The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider, labelling it as a fast fashion brand, that “encourages a cycle of constant buying”.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Doris Li Effie & Co Effie Young How Communications Shein Ted Wang

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Online fashion retailer Shein appoints Australian marketing agency

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