Online job platform OneShift hires marketing director
Online jobs platform OneShift has hired former Iris Worldwide Sydney managing director Simon Porter as its new marketing director as the brand looks to ramp up its marketing this year.
Porter parted ways with Iris in October after more than five years with the global agency, and will take charge of marketing for the company as it looks to implement an “aggressive” new marketing plan with a “sizeable budget”. He was replaced by Penny Dixon.
Last year the company received a $5m strategic investment from the staffing and facility management company Programmed.
Genevieve George, founder of OneShift, said: “While we’ve been delighted with our success to date, we have plans to ramp up our marketing efforts in a major way this year to supercharge our growth and expansion plans.
“Simon’s significant experience with top local and global brands and evident passion for startups and industry distruptors will make him a huge asset to our growing OneShift team. We’re ready for him to jump right in and believe he’s the right person for the job.”
Porter has worked with clients such as Sony, Vodafone, Microsoft, Shell, Adidas and Diageo during the last five years with Iris. He previously worked with The Marketing Store in Sydney in business development and as client service director, and with G2 Worldwide in London and Moscowas well as Proximity, IMP and Carlson Marketing in London during his career.
He has also invested in tech startups that use new technologies to disrupt mass communications markets and he plans to launch a seed investment fund for Australian tech startups this year.
“OneShift is exactly what I’ve been looking for in the next stage of my career,” he said in a statement. “It’s an entrepreneurial online business that is disrupting its market, has huge ambition and has already experienced tremendous growth. I’m really looking forward to helping take the brand to the next level in 2014.”
His role involves overseeing all public relations, digital, media buying, creative and social strategy for the online jobs platform.
