Online magazine targeting young women, Win Win, launches

Win Win, a quarterly online magazine targeting young women aged 16 to 21 has launched.

The magazine is seeking advertising partners, however also has the option for people to make donations to fund edition two of the publication.

The magazine went live in March

Those who contribute over $50 towards edition two will be sent a gift, and 10% of proceeds go to The Butterfly Foundation, which assists those with eating disorders and negative body image.

The magazine’s founder, Joanna Wright, said it will fill a void with its positive, empowering and inspiring content, in the wake of so many print magazines folding.

She said in the wake of multiple magazine closures, digital content often lacks depth, quality and accuracy – a trend she intends to buck.

“I wanted to create a magazine that was positive and interesting, delivers high-quality content, and doesn’t lead us to make comparisons about ourselves and others,” she said. “No surfacey stuff, no cliches, no celeb gossip, no BS,” she said.

The debut edition is crafted around the theme ‘Go Forth’ and features stories around life in New York City, career insights, feminism and consent.

Wright said readers in the magazine’s target demographic will be able to shape its content in the future by asking questions, suggesting topics, and, in time, making submissions.

“I want to engage this demographic with an escape, which is what I always loved about magazines, but I also want them to understand they are capable of driving change,” she said.

“While a magazine can’t solve the world’s problems, with the right tools, info and inspo, young women will feel empowered to move forward in their own lives, and the things they care about – whatever they may be.”

The magazine’s publisher is Humming Group, which is run by Wright – designer, writer and publisher – and Todd Wright, who deals with front-end development and e-learning.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.