Online news consumption jumped 52% following the passing of Elizabeth II

Calum Jaspan

October 21, 2022 10:08

Nielsen Digital Content Ratings has shown the massive surge in online news consumption by Australians following the death of Queen Elizabeth II.

The data showed that ABC News was the place to go for Australians in the early hours following the Queen’s passing, with a unique audience of more than 2.6 million on 9 September.

On the day of her passing, there was a 52% spike in digital news site visits, compared to other Fridays, according to Nielsen.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Latest

Life Uncut’s Laura Byrne and Brittany Hockley sign with SCA

Habit, friction and brand: The three factors in whether OpenAI’s new browser Atlas will defeat Google’s Chrome

Warner Bros Discovery officially open to offers

Seven West Media and Nine have a rough day on the Unmade Index

Omnicom shells out $196m on severance ahead of IPG Mediabrands acquisition

Online news consumption jumped 52% following the passing of Elizabeth II

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE