Online news consumption jumped 52% following the passing of Elizabeth II
Nielsen Digital Content Ratings has shown the massive surge in online news consumption by Australians following the death of Queen Elizabeth II.
The data showed that ABC News was the place to go for Australians in the early hours following the Queen’s passing, with a unique audience of more than 2.6 million on 9 September.
On the day of her passing, there was a 52% spike in digital news site visits, compared to other Fridays, according to Nielsen.
[click to enlarge]
Close behind was news.com.au (2.5m), followed by nine.com.au (1.9m), Daily Mail Australia (1.45m), and 7NEWS (1.18m).
This granular daily audience data demonstrates the ever-increasing importance of online news and the impact major events and topical issues have on daily audience numbers.
Since launching last month, Digital Content Ratings (DCR) has enabled the accurate tracking of Australia’s digital audiences, at scale, and is an independent currency-grade solution to the industry’s growing need for quality audience measurement and reach, marking the return of speed, and scale to online measurement in a privacy-focused digital world, particularly at a daily level.
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
Have your say