Online retailers and media companies among least trusted with personal information

January 21, 2015 12:34

A new survey has claimed online retailers, TV networks and social media networks were among the least trusted by consumers with their personal information.

The latest Essential Media survey has also looked at trust in institutions and found that public broadcaster the ABC remains the most trusted (with 53 per cent total trust), equal to the High Court, and well above newspapers (30 per cent), online news media (27 per cent) and TV news media (25 per cent).

However, social media sites have work to do to build public trust, with just 12 per cent of consumers saying they trust them to responsibly use their information, the lowest ranking overall.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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