Online video revenue almost doubled in the last year according to latest IAB report

October 15, 2015 11:05

Video continues to lead the growth of online ad revenues with spend on the medium very nearly doubling in the 12 months to June this year.

According to the latest Interactive Advertising Bureau/PWC Online Advertising Expenditure Report video advertising grew 98 percent year on year, to reach $389m for the full financial year.

Online Advertising Segments in Financial Year 2015

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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