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Ooh Media reports increase in revenues and appoints new chief operations officer

peter McClellandOut-of-home advertising company Ooh Media has ended the year on a high, reporting a 4.7 per cent increase in revenues for the year and appointing a new chief operations officer, Peter McClelland.

The CHAMP Private Equity owned company has made a number of structural changes, including the sale of the Indonesian business to PT Vega Cipta Utuma, McClelland’s appointment and changes to the sales team.

Ooh CEO Brendon Cook said in a statement: “Over the past 18 months we have invested more than $30 million in upgrading our signage to digital screens, giving us the opportunity to deliver even more creative marketing opportunities to advertisers.”

McClelland, who will also assume responsibility of the chief financial officer role, was most recently chief financial and administration officer for Asia Pacific and South African regions for Luxottica, a manufacturer, wholesaler and retailer of optical and sunglass products.

“Peter brings a wealth of experience and skills to support the business, including not only the core finance functional skills, but a good track record in operational management. He joins a strong management team which is committed to driving innovative products and keep Ooh as the leader in not only size but in shaping the Australian away from home industry,” Cook said.

The appointment follows the resignation of John O’Neill, part of the Ooh senior management team with responsibility for sales and key strategic relationships since joining the company in 2007.

O’Neill joined the company in 2007 when Network Outdoor acquired Media Puzzle, founded by O’Neill, to form Ooh.

“John has been a key member of a team that saw Ooh created from the two smaller OOH companies and since then forge ahead to where it is now. He has been a great contributor to the business, but after 15 years in outdoor he has decided to take a break from the industry. While he will be missed, we wish him well with his future endeavours,” Cook said.

O’Neill will take a break of 12 months to assess his future in the industry.

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