XRay Doll create dark images to promote Peek Tours’ ‘The Rocks Pub Walk’
Creative production house XRay Doll has revealed its first campaign for Peek Tours after winning the business following a competitive pitch.
The campaign promotes Peek Tours’ new product ‘The Rocks Pub Walk’ with the theme ‘Don’t Drink Alone’, with the images created by the production house diving into the dark history behind some of Sydney’s most notorious pubs and oldest district.
The images allude to a story from the tour, however are careful not to be a spoiler to the ending.
Peek Tours’ Gregg Peek said in a statement: “For the promotion of the tour I wanted images that encapsulated all the elements of the tour. The history, the crime and the mood of the eras that these historic pubs have lived through.
