OOH industry grew 1.5% last year despite a persistently weak market

The out of home industry grew its net media revenue 1.5% in 2019 to $935.5m, against 2018’s $921.6m, in the face of an extremely tough year for the wider industry.

Quarter four, however, dipped 2.3% to $269.9m, compared with the previous year’s $276.3m. The quarter was soft across the market, with the Standard Media Index’s (SMI) latest numbers reporting an 11% decline in November. The expected pre-Christmas boom failed to materialise, marking the 15th consecutive month of decline for ad spend.